Kroger, Albertsons, unveil plant-based private label lines
Retail giants Albertsons and Kroger are both introducing new lines of plant-based products. Kroger’s collection - under the Simple Truth brand - includes fresh meatless burger patties and grinds as well as plant-based cookie dough, pasta sauces, sausages, deli slices, dips, and other products; while Albertsons’ line features the Plant Based Foods Association’s (PBFAs) ‘Certified Plant Based’ seal.
In a panel debate at the Good Food Conference last month, Kroger VP of Our Brands Gil Phipps said: “We’re seeing fantastic growth in plant-based. We’re at an intersection of curiosity and culinary. Customers are really open to plant-based alternatives when they taste delicious.”
Kroger has also teamed up with the PBFA to trial dedicated three-foot plant-based meat sets within its conventional meat department in 60 stores in Denver and parts of Indiana and Illinois.