NEWS IN BRIEF

Mercato introduces free, unlimited, same-day grocery delivery from independent and specialty grocery stores

By Mary Ellen Shoup contact

- Last updated on GMT

Photo: Mercato
Photo: Mercato

Related tags: e-commerce, Local food

Mercato is carving out a niche spot in the e-commerce grocery market by offering same-day, unlimited, and free delivery from local grocers for its members.

According to Mercato​, it has created an easy-to-use e-commerce platform that gives online shoppers access to inventory of hundreds of independent, neighborhood grocers servicing more than 3,948 zip codes.

Mercato Green has two membership plans: The Neighborhood plan, which covers deliveries up to three miles from the store, and the City plan, which covers up to 10 miles. Members have over 363,089 products from 646 independent stores to choose from including seasonal produce, international specialty dishes, hand-cut meats, and ‘catch-of-day’ seafood.

Mercato is able to fulfill online orders by partnering with online delivery apps such as DoorDash, which operate in more than 4,000 cities in the US and Canada.

Shopping local…online

As online grocery sales climb to a projected $29.7bn by 2021 led by Amazon and Walmart, according to Statista, the options to shop online at local grocery stores are limited. While shopping local has become increasingly popular among consumers shopping at brick-and-mortar retail, many consumers are finding traditional grocery shopping to be a hassle when they add up the time spent parking, waiting in checkout lines, and loading groceries, said Mercato.

“We all lead busy lives and time is often our most constrained resource. A simple trip to the grocery store can take an hour, or more, and many people go multiple times a week,"​ said Mercato founder and CEO Bobby Brannigan.

“We’re making local grocery delivery more accessible to everyone. Mercato Green helps reduce the time people spend on grocery shopping and increases access to these great stores. Since the monthly cost of the program is around the price of a single grocery delivery, it’s a great value as well.”

Related news

Show more

Related products

show more

The Secret to Success with Plant-Based Yogurts

The Secret to Success with Plant-Based Yogurts

CP Kelco | 25-Mar-2021 | Technical / White Paper

With one in four consumers “actively trying to increase consumption of plant-based protein,” plant-based yogurts are increasing in popularity as a healthy...

Quinoa syrup, a refreshing option to rice syrup

Quinoa syrup, a refreshing option to rice syrup

Faravelli Inc, food ingredients distributor - North America | 24-Mar-2021 | Product Catalog

Quinoa syrup by Naturis is a 100% natural alternative to rice syrup, ideal for balanced vegan diets.

low in fructose
with lysine...

The Heart of Plant-Based Meats

The Heart of Plant-Based Meats

Applied Food Sciences | 24-Feb-2021 | Technical / White Paper

No disrespect to the original veggie burgers, but consumers may never settle for dry, spongy patties again... not after trying an Impossible Burger. The...

Related suppliers

Follow us

Products

View more

Webinars