The power of influencer marketing: IZEA and IRI can pinpoint influencers' direct impact on sales

By Mary Ellen Shoup

28-Oct-2019 Last updated on 28-Oct-2019 at 20:55 GMT

The-power-of-influencer-marketing-IZEA-and-IRI-can-pinpoint-influencers-direct-impact-on-sales.jpg

Influencers have become a crucial element of the content marketing toolbox for CPG brands, and with the recent launch of InfluenceImpact by IRI and IZEA Worldwide, brands and marketers can now measure the direct impact influencer campaigns have on the sales for a particular SKU or product line.

Related news

Embracing the weekend warrior: Top 10 highlights from our Sports & Fitness webinar

30-Sep-2019

By Mary Ellen Shoup

The sports and fitness consumer has expanded beyond hard-core body builders and elite athletes to a more general profile of someone looking to transition to a more active lifestyle and eat healthier, noted panelists from last week's Sports & Fitness...

NurturMe to see major e-commerce expansion to reach global audience following Grays Peak Capital acquisition

23-Sep-2019

By Mary Ellen Shoup

Organic baby and toddler food and tummy friendly brand NurtureMe says it has significant untapped potential in the online retail channel where it can reach even more health-conscious parents, domestically and globally.

Salmon Council’s award-nominated Pinterest campaign shines light on best practices for the platform

09-Sep-2019

By Elizabeth Crawford

With more than 250 million people using Pinterest monthly and 90% of them making purchase decisions weekly based on what they see on their feed or have pinned to their boards, the platform can be a very powerful marketing tool when used correctly.