JBS grows value-added offering with Marba acquisition
In a statement, the business said “this acquisition is in line with the company's strategy to increase the share of higher value-added and branded products in its portfolio”.
“With annual revenues of around R$350m, Marba is one of the most traditional brands of cold cuts and sausages, and a reference in the bologna segment in the state of São Paulo.”
The transaction is subject to the approval of the Brazilian Administrative Council for Economic Defense – CADE.
Founded in 1961, Marba offers a variety of smoked, sliced and jerked red meat products.
JBS recently came under fire for its changes to how it provides details of its beef sources. It has also recently invested in its Ituiutaba site in Minas Gerais, helping to create 700 new jobs in the region.