JBS grows value-added offering with Marba acquisition

By Aidan Fortune contact

- Last updated on GMT

JBS grows value-added offering with Marba acquisition

Related tags: Brazil, Jbs, Beef, Pork, Processing and packaging Innovation

Red meat processor JBS SA has entered into agreement to purchase branded and value-added protein business Frigorífico Marba.

In a statement, the business said “this acquisition is in line with the company's strategy to increase the share of higher value-added and branded products in its portfolio”.

“With annual revenues of around R$350m, Marba is one of the most traditional brands of cold cuts and sausages, and a reference in the bologna segment in the state of São Paulo.”

The transaction is subject to the approval of the Brazilian Administrative Council for Economic Defense – CADE.

Founded in 1961, Marba offers a variety of smoked, sliced and jerked red meat products.

JBS recently came under fire for its changes to how it provides details of its beef sources​. It has also recently invested in its Ituiutaba site in Minas Gerais​, helping to create 700 new jobs in the region.

Related topics: Meat

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