“As consumers continue to seek healthier, better-for-you products, plant-based foods and beverages are inundating the market with no signs of waning and sober curious consumers are exploring low and no alcohol beverage options," says Comax Flavors.
"The younger demographics continue to explore multicultural flavors with a current cultural affinity for Asian flavors, while the popularity of raw cookie dough has remained prevalent as consumers enjoy nostalgic treats."
Here are four trends it will be watching in 2020, supported by four accompanying flavor collections:
Plant-Powered Snacks capitalizes on consumers’ quest for better-for-you plant-based foods and the trend to snacking.
Flavors in Comax’s collection include: Maple Bacon Ranch, Honey Sriracha, and Lemon Truffle
No Proof Needed addresses sober curious consumers’ interest in low and no alcohol beverages, says Comax, with Morning Consult data showing that just over four in 10 of the drinking-age population does not drink, with more consumers looking for low or no alcohol beverages with fewer calories, less sugar, and better-for-you profiles.
Flavors in Comax’s collection include: Matcha Pineapple Punch-less, No-Geroni, and Mango-No-Tini.
Asian Influences taps into the growing demand for “adventurous and authentic global flavors,” with Asian flavors on menus at fast-casual restaurants are up nearly 30% year over year according to Foodable Research Labs.
Flavors in Comax’s collection include: Milk Tea, Japanese Pancake, and Ube Vanilla.
So Doughlicious focuses on consumers’ appetite for nostalgic indulgence. According to Technomic’s MenuMonitor, cookie dough is seeing a 9% year over year growth on restaurant menus while the cookie category increased 2.6% to reach $8.8bn for the year ending March 24, 2019, according to IRI data.
Flavors in Comax’s collection include: Birthday Cake Cookie Dough, Cold Brew Coffee Cookie Dough, and S’mores Cookie Dough.