Good & Gather will likely become Target's "single biggest owned brand in our portfolio over the next couple of years"
By Elaine Watson
- Last updated on
Target's new Good & Gather private label range will likely become the "single biggest owned brand in our portfolio over the next couple of years,” Target CEO Brian Cornell told Yahoo Finance. The new brand, which will replace Target’s Archer Farms line, has been rolling out since September, with 2,000-plus items available by late 2020.
The range is made without artificial flavors, synthetic colors, artificial sweeteners and high fructose corn syrup.