Kraft Heinz appoints new leader for its US business

By Mary Ellen Shoup contact

- Last updated on GMT

Carlos Abrams-Rivera appointment as Kraft Heinz U.S. Zone President is effective Feb. 3, 2020. Photo: Kraft Heinz
Carlos Abrams-Rivera appointment as Kraft Heinz U.S. Zone President is effective Feb. 3, 2020. Photo: Kraft Heinz

Related tags: Kraft heinz

Campbell Soup executive Carlos Abrams-Rivera will join the senior leadership team at Kraft Heinz as the new U.S. Zone President, leading all US business operations, the company’s largest business, effective February 3.

With a new business strategy in place after a challenging year, Kraft Heinz has made a few additions to its senior leadership team including the appointment of Marcos Eloi as chief procurement officer​ for the company. According to the company's third quarter 2019 results, net sales for its US business dropped by 1.6% to $4.36bn for the three months ended Sept. 28, 2019 versus the same period in 2018.

“The US represents the majority of our company’s overall business, so this is an enormously important role," ​said CEO Miguel Patricio.

"I have every confidence that Carlos is the visionary leader we need to drive the U.S. business forward at this moment of transformation. Carlos has successfully implemented a strategic approach to reinvigorating brands and has a strong track record of growing businesses with a consumer-first focus to consistently drive strong business results.”

Abrams-Rivera most recently served as executive vice president and president, Campbell Snacks, a new division representing nearly 50% of Campbell’s annual sales. Prior to joining Campbell Soup Company in 2015, Rivera held several senior leadership roles at Mondelēz International from 2012 to 2015.

“I am honored to step into the role of US Zone President and look forward to working closely with Miguel and the strong, capable senior leaders he’s assembled at Kraft Heinz,”​ said Abrams-Rivera.

“I’m also very excited to bring my consumer insights passion to drive growth for so many world-class brands, many of which are already very familiar to me.”

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