Beverage Trends Webinar: A deep dive into the market of functional, better-for-you beverages

By Mary Ellen Shoup

- Last updated on GMT

Beverage Trends Webinar: A deep dive into the market of functional, better-for-you beverages

Related tags Beverage industry functional beverage plant-based dairy

From plant-based dairy alternatives and the rise of oatmilk, to CBD-infused beverages and clean energy sources… what are the most bankable, and drinkable, beverage trends impacting the market?

Tune into FoodNavigator-USA’s FREE-TO-ATTEND LIVE Beverage Trends webinar​ on March 19, 2020 to find out. During the 60-minute debate we'll dive into the emerging beverage categories, the innovation driving these trends, and which functional attributes consumers are demanding out of their beverages.

EVENT: FoodNavigator-USA’s Beverage Trends Webinar

DATE: ​​MARCH 19, 2020


DURATION:​​ 60 minutes (including 10 minutes for Q&A from the audience)

AGENDA:​​ In our debate, moderated by FoodNavigator-USA senior correspondent Mary Ellen Shoup, we'll discuss:

  • What are consumers demanding out of a functional beverage – energy, focus, hydration?
  • What innovations are proving successful within the conventional dairy drinks category?
  • How fast is the plant-based dairy alternatives category growing? Can oat milk be as big as almond milk? Will this category turn more functional as time goes on?
  • Where does the market for CBD-infused beverages stand? Who is the target consumer and why are they seeking out drinks containing CBD?

FoodNavigator-USA has gathered together a panel of beverage industry stakeholders to discuss the hottest trends in the market and identify areas for growth in the coming years.


BT20 - FB (headshots)

Register HERE​​​ to register for the webinar. Plus a big thanks to our sponsors Cargill, T. Hasegawa, Comax Flavors, and Prinova Nagase Group.

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