The launch includes products for food service and a consumer-facing brand PlantEver and is expected to debut in the Chinese market at the end of June.
“Our plant-based protein products were developed through extensive consumer engagement and research. We combine our knowledge and expertise in R&D and innovation to create some of the best tasting products in the plant-based category,” said Jackson Chan, managing director of Cargill Protein China. “The launch is just the beginning, we look forward to continuing to innovate. Our customers in China can count on a partner with the supply chain, scale and formulation capabilities to deliver the solutions they need.”
The launch of Cargill’s plant-based PlantEver products for consumers follows the launch of a new partnership with KFC to offer plant-based nuggets. KFC recently held a product trial which sold out quickly after its release. The product was available in three stores in three tier-1 cities, Shanghai, Shenzhen and Guangzhou for three days from April 28 to April 30.