How is COVID-19 impacting the hemp-derived CBD market?

By Elaine Watson

- Last updated on GMT

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Related tags Cbd Hemp

How is COVID-19 impacting the hemp-derived CBD market? Are consumers turning to CBD to address anxiety during these times, or when it comes to functional foods, beverages and supplements, are they more likely to spend money on products they believe have immunity benefits?

In our 60-minute FREE webinar this Wednesday, May 20​, we'll be joined by the CEO of Vitamin Shoppe​, the founders of ​hemp-infused beverage brands Recess ​and Mood33​, the founder of water-soluble CBD specialist Ojai Energetics​, and a partner at law firm Eversheds Sutherland ​to explore the market for foods and beverages containing hemp-derived CBD.

We'll also learn how COVID-19 is impacting the market, what will distinguish the winners from the losers, how to navigate the regulatory landscape, how retailers are viewing the opportunity, and what consumers are looking for.

  • Event: Where next for hemp and CBD?
  • Date​: Wednesday May 20, 2020
  • Time​: 9.30am PT/12.30pm ET
  • Durationof live webinar​: 60 minutes

AGENDA​: In our debate​, moderated by FoodNavigator-USA editor Elaine Watson, we’ll discuss:

  • COVID-19​: How is this impacting everything from product development and supply chains to consumer behavior, the timing of retailer shelf re-sets, and go to market/channel strategies?
  • The retail perspective​: How are retailers thinking about CBD, how are they vetting and selecting brands, and what consumer insights are they picking up about the category?
  • The CPG brand perspective​: How to build a go-to-market strategy for a hemp/CBD brand
  • The regulatory landscape​: Where does the law stand on hemp-derived CBD at a state and federal level? How can brands avoid legal hot water?
  • Sourcing and formulation issues​: How should brands vet suppliers? Extraction methods for cannabinoids; full vs broad spectrum vs isolates; dosages and the science; comparing extracts, what to look for, plus onset time and bioavailability. Formulation challenges with extracts and isolates.
  • Food & beverage consumers and CBD​: What have we learned about who is buying CBD-infused foods and beverages, what their motivations are, what are the key usage occasions, and whether they need to ‘feel’ a discernible effect in order to make repeat purchases?

The first 40-45 minutes will be devoted to the panel discussion, and we’ll leave the remaining 15-20 minutes for audience questions to our expert panel:

  • Sharon Leite, ​CEO, Vitamin Shoppe   
  • Eric Schnell, ​CEO, Mood33 (Beyond Brands)
  • Benjamin Witte, ​founder & CEO, Recess  
  • Greg Kaufman, ​partner, Eversheds Sutherland  
  • Will Kleidon, ​founder & CEO, Ojai Energetics  

Register HERE​ for this FREE event, which is sponsored by SweeGen​, Prinova​, Applied Food Sciences Inc​ ​and T. Hasegawa​.

If you're interested in the science behind hemp-derived CBD​, sign up for this May 14 webinar​ from our sister title NutraIngredients-USA and you can watch it on demand.

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