How is COVID-19 impacting the hemp-derived CBD market?

In our 60-minute FREE webinar this Wednesday, May 20​​, we'll be joined by the CEO of Vitamin Shoppe​​, the founders of ​hemp-infused beverage brands Recess ​​and Mood33​​, the founder of water-soluble CBD specialist Ojai Energetics​​, and a partner at law firm Eversheds Sutherland ​​to explore the market for foods and beverages containing hemp-derived CBD.

We'll also learn how COVID-19 is impacting the market, what will distinguish the winners from the losers, how to navigate the regulatory landscape, how retailers are viewing the opportunity, and what consumers are looking for.

• Event: Where next for hemp and CBD?​​
• Date​: Wednesday May 20, 2020
• Time​: 9.30am PT/12.30pm ET
• Duration​of live webinar​: 60 minutes

AGENDA​: In our debate​​, moderated by FoodNavigator-USA editor Elaine Watson, we’ll discuss:

• COVID-19​: How is this impacting everything from product development and supply chains to consumer behavior, the timing of retailer shelf re-sets, and go to market/channel strategies?
• The retail perspective​: How are retailers thinking about CBD, how are they vetting and selecting brands, and what consumer insights are they picking up about the category?
• The CPG brand perspective​: How to build a go-to-market strategy for a hemp/CBD brand
• The regulatory landscape​: Where does the law stand on hemp-derived CBD at a state and federal level? How can brands avoid legal hot water?
• Sourcing and formulation issues​: How should brands vet suppliers? Extraction methods for cannabinoids; full vs broad spectrum vs isolates; dosages and the science; comparing extracts, what to look for, plus onset time and bioavailability. Formulation challenges with extracts and isolates.
• Food & beverage consumers and CBD​: What have we learned about who is buying CBD-infused foods and beverages, what their motivations are, what are the key usage occasions, and whether they need to ‘feel’ a discernible effect in order to make repeat purchases?

The first 40-45 minutes will be devoted to the panel discussion, and we’ll leave the remaining 15-20 minutes for audience questions to our expert panel:

• Sharon Leite, ​CEO, Vitamin Shoppe   ​
• Eric Schnell, ​CEO, Mood33 (Beyond Brands)​
• Benjamin Witte, ​founder & CEO, Recess  ​
• Greg Kaufman, ​partner, Eversheds Sutherland  ​
• Will Kleidon, ​founder & CEO, Ojai Energetics  ​

Register HERE​​ for this FREE event, which is sponsored by SweeGen​, Prinova​, Applied Food Sciences Inc​ ​and T. Hasegawa​.​

If you're interested in the science behind hemp-derived CBD​​, sign up for this May 14 webinar​​ from our sister title NutraIngredients-USA and you can watch it on demand.