SweeGen starts commercial production of Reb B stevia sweetener

By Elaine Watson contact

- Last updated on GMT

Picture credit: istockphoto-HandmadePictures
Picture credit: istockphoto-HandmadePictures

Related tags: Sweegen, Reb B, Stevia

Stevia specialist SweeGen has started commercial production of Reb B, a lesser-known and “highly soluble” steviol glycoside (stevia sweetener) that it says works particularly well in beverages.

The sweetener is produced via SweeGen’s patented ‘bioconversion’ process, which begins with stevia leaf extracts, and then uses enzymes* to convert them to specific target molecules (such as Reb B).

Bestevia Reb B performs great in beverages because it is highly soluble, non-caloric and 150 times sweeter than sucrose,” ​said Shari Mahon, EVP application technology at SweeGen.

“Reb B, like Reb M, is only found in trace amounts in the leaf,” ​Luca Giannone, senior vice president of sales, told FoodNavigator-USA. “While Reb B is not a new glycoside, it is a strong addition to any sugar reduction toolkit. With many interesting characteristics, such as good solubility and zero calories, we are very excited about adding it to our portfolio of next generation stevia sweeteners."

Asked whether Reb B would work well as a standalone sweetener in a beverage or in combination with other steviol glycosides, he said: “Both are possible. All trace Rebs, such as M and B are sweet but have different flavor profiles in applications… Depending on our customers’ challenges, we offer end-to-end concept development, product renovation, customized nature-based solutions and other expert services to develop winning products.”

Regulatory work is underway to earn FDA GRAS status and The Flavor and Extract Manufacturers Association (FEMA) acceptance, added Hadi Omrani, director of technical and regulatory affairs.

 “We want to share Bestevia Reb B globally. Our vision is to make it commercially accessible to all food and beverage manufacturers in the world, as we aim toward regulatory approvals in every market.”

*from a genetically engineered yeast.

Related news

Related products

show more

Remaining relevant in a fragmented dairy market

Remaining relevant in a fragmented dairy market

Cargill | 26-Jan-2021 | Technical / White Paper

As attitudes shift about diet and health, the dairy segment is seeing a significant level of disruption. Expectations are heightened, audiences are fragmented...

White Paper: A Renewed Urgency for Sugar Reduction

White Paper: A Renewed Urgency for Sugar Reduction

SweeGen Inc. | 25-Jan-2021 | Technical / White Paper

Consumers will be looking to reduce sugar and calories in 2021. There is a wealth of scientific evidence that supports the use of nonnutritive sweeteners...

Flavors for the New Wave of Coffee Drinks and Creamers

Flavors for the New Wave of Coffee Drinks and Creamers

Virginia Dare Extract Co Inc | 19-Jan-2021 | Technical / White Paper

Coffee is a staple of our mornings, of course, but it’s quickly finding its luxurious way into other parts of our day. This surge in popularity is attributed...

Related suppliers

Follow us

Products

View more

Webinars