SweeGen starts commercial production of Reb B stevia sweetener

By Elaine Watson contact

- Last updated on GMT

Picture credit: istockphoto-HandmadePictures
Picture credit: istockphoto-HandmadePictures

Related tags: Sweegen, Reb B, Stevia

Stevia specialist SweeGen has started commercial production of Reb B, a lesser-known and “highly soluble” steviol glycoside (stevia sweetener) that it says works particularly well in beverages.

The sweetener is produced via SweeGen’s patented ‘bioconversion’ process, which begins with stevia leaf extracts, and then uses enzymes* to convert them to specific target molecules (such as Reb B).

Bestevia Reb B performs great in beverages because it is highly soluble, non-caloric and 150 times sweeter than sucrose,” ​said Shari Mahon, EVP application technology at SweeGen.

“Reb B, like Reb M, is only found in trace amounts in the leaf,” ​Luca Giannone, senior vice president of sales, told FoodNavigator-USA. “While Reb B is not a new glycoside, it is a strong addition to any sugar reduction toolkit. With many interesting characteristics, such as good solubility and zero calories, we are very excited about adding it to our portfolio of next generation stevia sweeteners."

Asked whether Reb B would work well as a standalone sweetener in a beverage or in combination with other steviol glycosides, he said: “Both are possible. All trace Rebs, such as M and B are sweet but have different flavor profiles in applications… Depending on our customers’ challenges, we offer end-to-end concept development, product renovation, customized nature-based solutions and other expert services to develop winning products.”

Regulatory work is underway to earn FDA GRAS status and The Flavor and Extract Manufacturers Association (FEMA) acceptance, added Hadi Omrani, director of technical and regulatory affairs.

 “We want to share Bestevia Reb B globally. Our vision is to make it commercially accessible to all food and beverage manufacturers in the world, as we aim toward regulatory approvals in every market.”

*from a genetically engineered yeast.

Related news

Related products

show more

Clean-label flavor enhancement and sodium reduction

Clean-label flavor enhancement and sodium reduction

Salt Of The Earth LTD | 01-Jul-2020 | Application Note

Mediterranean Umami is a mixture of plant extracts rich in umami flavor compounds and sea-salt. It is an all-natural and clean-label solution for flavor...

Top Trends Affecting the Growing Snack Category

Top Trends Affecting the Growing Snack Category

AIDP, Inc | 29-Jun-2020 | Infographic

Snacks are growing at double digit rates primarily driven by new forces. Consumers tastes and demographic shifts are propelling snack growth. Consumers...

Convenience foods + culinary standards

Convenience foods + culinary standards

Cargill | 09-Jun-2020 | Technical / White Paper

Keeping pace with modern lifestyles and current trends, today’s convenience category has the opportunity to re-invent itself and earn a consistent place...

Bestevia® Taste Solutions Beverage

Bestevia® Taste Solutions Beverage

SweeGen Inc. | 22-May-2020 | Product Brochure

Reformulating beverages with less sugar and no artificial sweeteners is key to reaching today’s label conscious consumers. Our Bestevia® Taste Solutions...

Related suppliers

Follow us


View more