My/Mo mochi offers single serve option
My/Mo Mochi Ice Cream has developed 100-calorie single-serve packs to replace loose, self-serve mochi balls in around 3,000 mochi bars nationwide. The packaging - developed before the COVID-19 pandemic struck - was finalized just as retailers started to shut down self-service parts of their stores, said CMO Russell Barnett.
"It was serendipitous. We actually started looking at single-serve packs almost a year ago, because people want freshness and a consistent experience."
The My/Mo brand is now in 20,000 locations, said Barnett, who said the brand is planning to launch some new innovations in 2021.
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