Through the Washington D.C.-based retailer's new integrated online site, customers can "access a robust shopping experience with personalized shopping, rewards program benefits, a weekly circular and coupons as well as pharmacy, nutrition and wellness content offerings" all through one site, the company stated.
"The ne brings customers the flexibility to shop how and when they like through the new seamless platform, with the same quality of products they expect in any of our stores," said Ira Kress, president of Giant Food.
"Beyond choosing where and how they want to place grocery orders, customers are able to browse rewards offerings that help them earn gas and grocery points, as well as save shopping lists, and view personalized product recommendations."
Customers who had previously used pickup or home delivery through Peapod by Giant at Peapod.com can still access the e-commerce service through the integrated Giant website or the retailer's free mobile app. For prior Peapod users, there will be no interruption of service as all Peapod account information, orders and history will transition seamlessly to the new Giantfood.com site, according to the company.
Through the platform, Giant Pickup and Giant Delivers services are available to over six million shoppers in over 330 zip codes across Washington D.C., Maryland, Virginia, and Delaware. Customers can choose from flexible order windows with same-day delivery service also available in select neighborhoods.
The new online platform includes an expanded assortment with hundreds of new items including more plant-based foods, local, and globally-inspired culinary offerings.