News & Analysis on Food & Beverage Development & Technology
King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently...
Ongoing social distancing requirements, the resulting recession and a rediscovery of the joy of cooking and baking will help sustain some, but “certainly not all,” of the surging sales enjoyed by many CPG food and beverage brands since the coronavirus...
At-home baking has exploded as a go-to quarantine activity among US households, causing a shift in consumer attitudes for overlooked pantry ingredients and heightened demand for highly-scrutinized ingredients such as 'refined' sugar.