General Mills ventures into keto with :ratio

By Jim Cornall contact

- Last updated on GMT

The newly-launched product portfolio features yogurt cultured dairy snacks and crunchy bars. Pic: General Mills
The newly-launched product portfolio features yogurt cultured dairy snacks and crunchy bars. Pic: General Mills

Related tags: keto, keto diet, General mills, Dairy, Yoghurt, Yogurt

General Mills is launching :ratio – a new keto-friendly product line that marks the food company’s first keto-focused product.

As consumers continue to look for ways to cut back on sugar and carbs through better-for-you alternatives to existing preferences, the ketogenic products category is predicted to grow 5.5% through 2027 (The Insight Partners/Ketogenic Diet Market to 2027).

The newly-launched product portfolio features yogurt cultured dairy snacks and crunchy bars.

The company said the :ratio snacks feature 2g of net carbs and 1g of sugar per serving (bars: 2 Net Carbs= 9g Total Carbs – 3g Fiber – 4g Sugar Alcohol; Dairy snack: 2 Net Carbs= 2g Total Carbs – 0g Fiber – 0g Sugar Alcohol).

“In launching :ratio’s keto friendly products, we want to ensure that convenient, delicious snack options are available for various lifestyles and dietary choices,”​ said Tsubasa Tanaka, director of marketing at General Mills.

“No matter what individual goals are, we hope :ratio’s crunchy bars and dairy snacks can be an enjoyable snack swap that people look forward to and feel good about reaching for while working towards their goals.”

Among the first in the yogurt aisle, :ratio dairy snacks are available in five variants: Strawberry, Coconut, Vanilla, Mango and Black Cherry. The crunchy bars are available in Lemon Almond and Toasted Almond.

The :ratio dairy snacks and crunchy bars are currently available at select retail locations across the US or online, for a suggested retail price of $1.49 per cup of dairy snacks and $7.99 per four-count box of crunchy bars.

Related news

Related products

show more

5 top trends fueling product preferences

5 top trends fueling product preferences

Cargill | 01-Oct-2020 | Product Presentation

Though many industry events have been postponed, Cargill has created an innovative new way to connect and spark product innovation.

Our approach to stevia sustainability

Our approach to stevia sustainability

Cargill | 30-Jul-2020 | Product Presentation

As consumers demand greater clarity around the foods they eat, sustainable production is often a key part of a product's story. Cargill stevia leaf...

Related suppliers

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Products

View more

Webinars