Beverage alliance IncuBev provides one-stop-shop for beverage brands navigating ‘the choppy go-to-market waters’

By Mary Ellen Shoup contact

- Last updated on GMT

©GettyImages / Weedezign
©GettyImages / Weedezign

Related tags: Beverages, Product development, Symrise

Four companies have teamed up combining their beverage commercialization expertise to launch IncuBev, a multi-phase service offering to assist beverage brands with the challenges of product development and commercialization.

The IncuBev collaboration includes Haney, a Packaging Microfactory; PTI, a packaging development firm; Symrise, a global supplier of natural flavor and nutrition solutions; and Califormulations, a provider of beverage formulas and small-scale production for commercialization trials.

IncuBev’s multi-phase approach aims to provide speed, efficiency, focus, and agility from expert industry sources for brand owners facing the challenges of consumer testing and validation for their new beverages, line extensions, and product improvements, said IncuBev.

“What differentiates IncuBev is that collectively, we are a single source that provides the flavor, the packaging, the printing, and the filling. The result is a true end-to-end beverage development ecosystem, from innovation to commercialization,”​ said Paul Graham, president, Symrise Flavors NA.

The four-company alliance will help beverage brand owners develop and execute their go-to-market strategies and expedite pre-commercial activities including product development, package conceptualization, prototyping, and activation for consumer testing and concept validation.

“All four companies have experienced the challenges beverage brands encounter when trying to successfully navigate the choppy go-to-market waters. Not having the resources of larger brand owners, those entrepreneurs frequently don’t know where to go for answers or may not even know what questions to ask,”​ the companies stated in a press release.

"The IncuBev family of companies hopes to remove those pain points and guide brand owners to successful brand introductions."

Related news

Related products

show more

Solve Taste Challenges in Keto

Solve Taste Challenges in Keto

Virginia Dare Extract Co Inc | 15-Sep-2021 | Technical / White Paper

Learn how flavor improvement helps consumers stay on track. Brands have opportunities to cater to the keto audience by making their lifestyle more attainable...

Plant-based proteins revolutionizing convenience

Plant-based proteins revolutionizing convenience

Cargill | 13-Sep-2021 | Technical / White Paper

Sales of plant-based products saw double-digit growth in 2020 – and the marriage of convenience foods with plant proteins is bringing even more momentum...

Our natural ingredients providing umami & kokumi

Our natural ingredients providing umami & kokumi

Lallemand Bio-Ingredients | 07-Sep-2021 | Technical / White Paper

Several Mintel studies highlight consumers’ interest in eating more natural and less-processed diets. This represents an opportunity for brands to remove...

Natural Acerola Extract For Food Protection

Natural Acerola Extract For Food Protection

Nexira Inc. | 07-Sep-2021 | Technical / White Paper

When it comes to the preservation of Meats, and Fruit Desserts, Acerola Extract is an excellent all-natural solution replacing chemical-sounding ingredients,...

Related suppliers

Follow us

Products

View more

Webinars