News & Analysis on Food & Beverage Development & Technology
Brazi Bites, best known for its frozen gluten-free Brazilian-style cheese bread, is expanding its consumer reach by launching on Amazon and in 300 Walmart stores where the brand can tap into a new base of consumers, said co-founder and CMO, Junea Rocha.
Strong Roots – the fastest growing frozen food brand in the UK, founded in 2015 – is entering 2,000+ Walmart stores in the US as part of its mission to “fix the freezer aisle,” says founder Samuel Dennigan.
Just as shelf-stable pantry items have experienced surging sales in recent months, frozen food sales have exploded since the onset of COVID-19 with new consumers entering the category, finds a recent survey commissioned by the American Frozen Food Institute.