Find out today(Wednesday, Oct. 21 at 12 p.m. CST) in the first installment of our FOOD FOR KIDS online series (sign up here).
We open the 60-minute webinar with a presentation from David Lemley, founder at Retail Voodoo, who is going to explore:
- How to appeal to parents for specific cohorts/age groups including: babies, tots, kids, tweens and teens.
- How to understand how each cohort/age group influences purchase decisions and repurchases.
- How to understand the brand/product stretch and breaking points for each age group
- How to use this information to develop your brand and brand communications to help drive trial, velocity, and raving fans
We’ll then bring together a panel of moms and dads from Chicago, Florida, and Georgia for a lively video discussion exploring some pain points they experience when it comes to feeding their kids.
Which meals or day parts do parents find the most challenging when it comes to finding something that’s easy, affordable, healthy, AND appealing to feed to their kids? What do they look for – or avoid – on product labels? We’ll also look at how coronavirus and school closures changed cooking habits, food choices, and how and where they shop for food.