Renegade Food explores white space in plant-based meat category
By Elaine Watson
- Last updated on
With most retail chains now stocking a wide selection of plant-based burgers, sausages, and grounds, retailers and investors are looking for areas of untapped opportunity in the plant-based meat space, says Berkeley-based startup Renegade Food, which makes vegan charcuterie.
While Renegade Food spells out on the front of the pack that the products are ‘made entirely from plants,’ the packaging and branding emphasize the products’ gourmet credentials and flavor profiles, and target anyone looking for premium charcuterie products, rather than narrowly focusing on vegans and vegetarians.