Poll: More consumers go plant-based for the holidays

By Mary Ellen Shoup contact

- Last updated on GMT

©GettyImages / shironosov
©GettyImages / shironosov

Related tags: JUST Egg, plant-based

Plant-based meal options are becoming more common at family dining tables this holiday season as 70% of households plan to have at least one plant-based dish on the table, according to results from a OnePoll survey commissioned by Eat Just, Inc.

OnePoll surveyed 1,000 millennials (ages 24 to 39) and 1,000 baby boomers (ages 56 to 74) on Nov. 23-24, 2020, and uncovered some generational differences towards family meal traditions, but in general, a positive attitude towards change and forming new meal traditions. 

Nearly half (47%) of millennials surveyed said they are more involved in cooking and meal prep around the holidays and more than 40% of boomers said their children eat much differently now compared to when they were young. As a result, new traditions are emerging with over half (55%) of those surveyed stating that they would try something new for holiday meals this year, according to OnePoll's findings.

The poll found that 81% of millennials and 71% of baby boomers surveyed are open to change in their holiday meals this year, And while 68% percent of boomers say they prefer to follow traditions, 52% said they were to open to adapt and change their holiday recipes this year (compared to 58% of millennials).

Healthy eating during the holidays

Results from the survey also suggest that healthy eating during the holiday season is more important to a younger generation with 74% of millennials trying to eat healthier over the holidays, compared to 49% of boomers.

When asked which traditions they will change this year, 39% of millennials responded "eating healthier/more plant-based"​ versus 18% of baby boomers. Half of baby boomers polled said they will prepare at least one plant-based version of a holiday dish this year, while 45% of millennials plan to serve between five to nine plant-based dishes this holiday season.

When asked how willing respondents would be to remake a holiday meal as plant-based, 70% of millennials said they would be willing while 33% of baby boomers would be willing, according to the survey. 

Taking note of the rise in plant-based eating during the holidays, JUST Egg recently launched its "Start your tradition"​ multi-platform holiday campaign, to highlight "families' food traditions and how quickly things are moving in a plant-based direction,"​ the company stated. 

JustEgg-holidaycampaign

Some traditions remain 

While many of the surveys responded that they are open and planning new traditions this year over 70% said they will expect to see certain dishes on the table with top dishes being mashed potatoes (44%), sweet potatoes (45%), apple pie (39%), and pecan pie (31%).

Related news

Related products

show more

Deliver wholesome products with sustainable ingredients.

Deliver wholesome products with sustainable ingredients.

ADM advances regenerative agriculture | 24-Jun-2022 | Infographic

Learn how the plant-based movement continues to inspire an evolution in consumer eating habits, and how ADM’s NutriStem™ ingredients with their vertically...

Sustainable solutions from farm to finished product.

Sustainable solutions from farm to finished product.

ADM advances regenerative agriculture | 24-Jun-2022 | Insight Guide

Consumers view sustainability more holistically than ever and see it as a moral imperative for companies to take action to protect environmental and social...

Your roadmap to carbon neutral flour has arrived.

Your roadmap to carbon neutral flour has arrived.

ADM advances regenerative agriculture | 24-Jun-2022 | Product Presentation

ADM's net carbon neutral milling network and regenerative agriculture projects help lower your supply chain emissions on flour sourcing. Download...

Vanilla, the sustainable taste of home.

Vanilla, the sustainable taste of home.

ADM advances regenerative agriculture | 24-Jun-2022 | Infographic

Explore how ADM’s responsible global sourcing and formulation know-how is used to develop world-class tasting and sustainable vanilla solutions for deliciousness...

Related suppliers

Follow us

Products

View more

Webinars