Outstanding Foods raises $10m Series A round, rolls out new plant-protein puffs

By Mary Ellen Shoup contact

- Last updated on GMT

Photo Credit: Outstanding Foods
Photo Credit: Outstanding Foods

Related tags: plant-based snacks, Outstanding Foods, plant protein

Outstanding Foods, maker of PigOut Pigless Pork Rinds, has raised $10m in a recent Series A financing round led by existing investor SternAegis Ventures to fuel rapid retail expansion and new production innovation.

In addition to SternAegis, which led a $5m funding round for Outstanding Brands last year, other investors include: Kenneth Harris, former chairman of the board of Enjoy Life Foods, and Javier Valéz-Bautista, former CEO of Mission Foods and current CEO of El Dorado Foods. 

Outstanding Foods will use the $10m in capital to accelerate its retail footprint and build out its research & development team in order to introduce "new outstanding market-ready plant-based products,"​ said the company.

Last year, Outstanding Foods products were sold in roughly 1,000 stores and the brand was experiencing "explosive growth"​ in both DTC and retail channels, said Outstanding Foods co-founder Bill Glaser. This year, the company is expanding its brick-and-mortar retail footprint with added distribution at Walmart, Kroger, and southwest 7/11 locations. 

Adding to its plant-based snack portfolio of PigOut Pigless Pork Rinds (made from rice, pea protein, and pea grits), the company has introduced PigOut Pigless Bacon Seasoning and TakeOut Meal-In-A-Bag Puffs​. The new puffs product line features four chef-crafted flavors (Pizza Partay, White Chedda, Chill Ranch, and Hella Hot) developed by co-founder and chef Dave Anderson and contain 21g of protein as well as 30% of the daily value of iron, calcium, vitamins B12, B6, D, E per 3-ounce bag.

“This Series A financing will enable us to accelerate our mission of making it easier for anyone to eat healthier plant-based foods. Look for more Outstanding Foods tasty innovative products to come,”​ said Glaser.

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