PepsiCo and Beyond Meat launch JV for plant-based beverages and snacks

By Rachel Arthur contact

- Last updated on GMT

Pic:getty/marilyna
Pic:getty/marilyna

Related tags: Pepsico, plant-based

PepsiCo and Beyond Meat will form The PLANeT Partnership to develop, produce and market beverages and snacks made from plant-based protein. PepsiCo says plant-based protein offers ‘a new frontier’ in its efforts to build a more sustainable food system, as well as helping it meet consumer demand for an expanded portfolio of more nutritious products.

The joint venture will take Beyond Meat's tech in plant-based protein development and PepsiCo's marketing and commercial muscle to create and scale up new snack and beverage products.

Ram Krishnan, PepsiCo Global Chief Commercial Officer, PepsiCo, says the company's interest in the plant-based protein category is threefold. "Plant-based proteins represent an exciting growth opportunity for us, a new frontier in our efforts to build a more sustainable food system and be a positive force for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious products," ​he said.  

Founded in 2009, Beyond Meat has been pioneering the plant-based meat category with products designed to have the same taste and texture as animal meat while being better for the environment. Its products are now available in more than 80 countries worldwide.

It blends a variety of plant proteins – such as pea, mung bean, faba bean and brown rice – in order to provide ‘greater or equal levels of protein’ than the animal-based counterpart. Its current portfolio is limited to meat imitation products such as Beyond Meatballs and Beyond Sausage, while the new JV with PepsiCo will allow it to 'unlock new product categories', according to founder and CEO Ethan Brown. 

Details of what types of plant-protein the business will focus on, however, are under wraps: and the portfolio is still in development, a PepsiCo spokesperson told this publication.  

PepsiCo – which is behind brands such as Pepsi, Tropicana, Lay’s, Gatorade and Quaker – has been expanding its realm beyond its traditional beverage and snack products. Its latest Greenhouse Accelerator round​ is focusing on companies using emerging science and technology focused on areas such as personalized nutrition, functional foods and supplements; probiotics and microbiome health care.

Financial details of The PLANeT Partnership joint venture have not been disclosed.

Related news

Show more

Related products

show more

For optimal plant-based protein products

For optimal plant-based protein products

Innophos, Inc. | 14-Jul-2021 | Insight Guide

Exciting new plant-based ingredients can stimulate product development; however, they can also present some unique formulation challenges. With decades...

New Plant-Based Meat Analogue Technology

New Plant-Based Meat Analogue Technology

Firmenich, the world’s largest privately-owned fragrance and taste company | 16-Jun-2021 | Data Sheet

Firmenich is constantly pushing the boundaries in taste, masking and texture innovation in plant-based applications.

Quinoa syrup, a refreshing option to rice syrup

Quinoa syrup, a refreshing option to rice syrup

Faravelli Inc, food ingredients distributor - North America | 24-Mar-2021 | Product Catalog

Quinoa syrup by Naturis is a 100% natural alternative to rice syrup, ideal for balanced vegan diets.

low in fructose
with lysine...

Related suppliers

Follow us

Products

View more

Webinars