“We are grateful to our members, New York State and City officials, and the Javits Center, for working with us on determining the best course of action during these uncertain times,” said SFA president Bill Lynch in a statement on the SFA website.
“Safely and creatively supporting our members, and the specialty food industry overall, remains our number one priority.”
In the absence of traditional in-person trade shows, the SFA produced its 47th sofi Awards; two Specialty Food LIVE! digital marketplace events, three Virtual Tasting Experience events, and multiple webinars designed to assist its members with business continuity during the pandemic.
It also launched Infinite Aisle, a transactional marketplace connecting SFA maker members with distributors and retail buyers.