SFA plans 'modified' in-person Fancy Food Show in New York Sept 27-29

By Elaine Watson

- Last updated on GMT

SFA plans 'modified' in-person Fancy Food Show in New York Sept 27-29

Related tags Fancy Food Show

The Specialty Food Association (SFA) - which was forced to cancel the 2020 Summer Fancy Food Show and 2021 Winter Fancy Food Show due to the pandemic – will hold a ‘modified’ in-person trade show September 27-29 at the Javits Convention Center in New York City.

We are grateful to our members, New York State and City officials, and the Javits Center, for working with us on determining the best course of action during these uncertain times​,” said SFA president Bill Lynch in a statement​ on the SFA website.

“Safely and creatively supporting our members, and the specialty food industry overall, remains our number one priority.”

In the absence of traditional in-person trade shows, the SFA produced its 47th sofi Awards; two Specialty Food LIVE! digital marketplace events, three Virtual Tasting Experience events, and multiple webinars designed to assist its members with business continuity during the pandemic.

It also launched Infinite Aisle, a transactional marketplace connecting SFA maker members with distributors and retail buyers.

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