Lil Bucks to emerge from pandemic as a stronger brand: 'I think it’s provided me with the ultimate business bootcamp'

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Photo: Lil Bucks

On a crusade to make buckwheat "cool" -- which has taken strong digital marketing efforts to educate the consumer in a demo-less landscape -- founder of sprouted buckwheat brand Lil Bucks, Emily Griffith, has made the leap from shared kitchens and farmers markets to distribution at Whole Foods Midwest, Kroger (Mariano's banner), and L.A.'s Erewhon Market.