LIVEKINDLY Collective launches LikeMeat and Fry Family Food Co. at Sprouts

LIVEKINDLY Collective acquired LikeMeat and The Fry Family Food Co. in 2020 as part of its expanding portfolio of plant-based food brands, which also includes Swedish brand Oumph! and UK-based No Meat. Founded by Blue Horizon Group, LIVEKINDLY is on a global mission to change the food landscape and promote the consumption of plant-based foods with a focus on making plant-based chicken the most affordable protein in the world, LIVEKINDLY chairman and CEO Kees Krufythoff previously told this publication . The plant-based company has also made several large-scale investments into its ingredient sourcing and processing methods including taking an equity investment in pea protein supplier PURIS. LikeMeat and Fry Family Food Co. enter Sprouts LikeMeat's Like Chick'n soy-based products have launched at Sprouts stores nationwide where the brand will sell three 7-ounce SKUs: Like BBQ Chick'n, Like Chick'n Pieces, Like Grilled Chick'n and Like Chick'n Nuggets. LikeMeat marketing director Emily Klooster said, "We're inviting mindful meat lovers to become 'eativists,' and making progress through good food — one meal, one product at a time. We understand that food is personal. That's why we believe the way to turn meat eaters into flexitarians is through pleasure: not deprivation." The Fry Family Food Co. is also entering Sprouts stores this week with a line of plant-based products for the freezer aisle including: Chick’N Nuggets, The Big Fry Burger, Chick’N Patties, Breakfast Links, and Pea Protein Grounds. A plant-based food brand in Australia for the past 30 years, Fry Family Food Co. products are available globally in 30 countries. “Sharing our made-with-love recipes and being a part of American families gathering together around the kitchen table is a long-time dream and truly an honor for us. Partnering with Sprouts allows us to make our convenient and delicious plant-based products accessible to all — whether they’re omnivores, flexitarians, vegetarians,” said global brand leader, Tammy Fry.