Canopy Growth launches CBD beverages in the US
The Constellation Brands backed company says it is eyeing up a $20bn functional beverage market in the US.
Quatreau was one of the beverages Canopy Growth launched in Canada in 2020: where it is now the top-selling RTD CBD beverage. In Canada the brand is available as CBD and THC infused versions; whereas in the US it will be solely available as a CBD drink.
Quatreau contains 20mg of US-grown hemp-based CBD in a 12-ounce can, which comes in at 25 calories. It is described as a ‘functional zero-sugar drink that delivers a natural, low calorie beverage alternative at an accessible price point’.
It will come in four flavors: cucumber + mint; passionfruit and guava; ginger and lime; and blueberry and acai.
Canopy Growth is a diversified cannabis and cannabinoid-based consumer product company; with products including high quality dried flower, oil, softgel capsule, infused beverage, edible and topical formats.
“We have proven our beverage strategy in Canada, where we are currently the market share leader in CBD-infused ready-to-drink beverages,” said Canopy Growth President and Chief Product Officer Rade Kovacevic.
“Beverages are fueling growth in the CBD category and we believe this product will resonate with US consumers looking for a naturally flavored, zero sugar option.”
Quatreau will be sold via Canopy’s US e-commerce shop.