Once Upon a Farm CEO on the brand refresh, heavy metals in baby food, and ‘crazy growth’

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Picture credit: Once Upon a Farm

When former Annie’s president John Foraker joined fresh baby food startup Once Upon a Farm in 2017, it was doing less than a million dollars. Last year, revenues were north of $30m, he says, and while there have been some bumps along the road, the “brand is accelerating like crazy now.”