Soylent launches in Walgreens, debuts new format

By Mary Ellen Shoup

- Last updated on GMT

Photo Credit: Soylent
Photo Credit: Soylent

Related tags Soylent Walgreens

Nutritional beverages and snack maker Soylent has expanded its retail footprint with a nationwide launch into Walgreens stores.

Soylent - which gained strong consumer traction through its DTC model - has been pursuing an omnichannel strategy for the past few years with an expanded retail footprint which includes distribution at Target and Walmart. Its launch into Walgreens is part of the brand's continued push into the drug retail category.

According to the company, even during the pandemic, Soylent has continued to  sell well in traditional brick-and-mortar retail channels where its on-the-go format resonates with consumers.

Along with its launch into Walgreens stores, the brand is debuting a new 11-ounce format (available in 4-packs) of its 'Complete Meal Shake' (current Soylent products come in a 14-ounce format), which has the same nutritional profile as its original formula, but with fewer calories and 1g of sugar.

"We're on a mission to make complete, sustainable nutrition accessible, appealing, and affordable to all. As more consumers strive to figure out the balance of work, school and family schedules in a time with so much change, we want to ensure they can access better-for-you, nutritious options where they are already shopping,"​ said Demir Vangelov, Soylent CEO. 

"We have a massive online consumer base, however, we know that many of our consumers still like to grab nutritional products when they are picking up their other pharmacy items at Walgreens, so this is a win-win."

Related news

Show more

Related products

show more

Replacement Isn't the Future. Variety Is.

Replacement Isn't the Future. Variety Is.

Content provided by ADM | 22-Mar-2024 | White Paper

Successfully navigating the intersection of food and technology can help your business meet evolving consumer demands.

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Related suppliers

Follow us

Products

View more

Webinars