Soylent launches in Walgreens, debuts new format
Soylent - which gained strong consumer traction through its DTC model - has been pursuing an omnichannel strategy for the past few years with an expanded retail footprint which includes distribution at Target and Walmart. Its launch into Walgreens is part of the brand's continued push into the drug retail category.
According to the company, even during the pandemic, Soylent has continued to sell well in traditional brick-and-mortar retail channels where its on-the-go format resonates with consumers.
Along with its launch into Walgreens stores, the brand is debuting a new 11-ounce format (available in 4-packs) of its 'Complete Meal Shake' (current Soylent products come in a 14-ounce format), which has the same nutritional profile as its original formula, but with fewer calories and 1g of sugar.
"We're on a mission to make complete, sustainable nutrition accessible, appealing, and affordable to all. As more consumers strive to figure out the balance of work, school and family schedules in a time with so much change, we want to ensure they can access better-for-you, nutritious options where they are already shopping," said Demir Vangelov, Soylent CEO.
"We have a massive online consumer base, however, we know that many of our consumers still like to grab nutritional products when they are picking up their other pharmacy items at Walgreens, so this is a win-win."
