NEWS IN BRIEF

Sun-Maid recruits kids to provide product development feedback

By Mary Ellen Shoup

09-Apr-2021 Last updated on 09-Apr-2021 at 18:05 GMT

Sun-Maid-recruits-kids-to-provide-product-development-feedback.jpg

Photo Credit: Sun-Maid (Sun-Maid Growers of California)

Raisin snack brand Sun-Maid - which has just acquired baby food brand Plum Organics - has recruited six kids from across the US to be part of its first "Board of Imagination", a new feedback and decision-making group.

Related news

Clio Snacks debuts snackable parfait bars: ‘The bar category will continue to grow if innovation is injected into it’

07-Apr-2021

By Mary Ellen Shoup

Fresh snacking brand Clio Snacks – known for its chocolate covered Greek yogurt bars – had a breakout year in 2020, says VP of marketing Rachel Moore. This year, the company is ramping brand awareness and customer trial with its newest product...

Sun-Maid moves into the baby and toddler food space with acquisition of Plum Organics

01-Apr-2021

By Mary Ellen Shoup

After selling to Campbell’s in 2013 for $249m, organic baby food maker Plum Organics has been acquired by Sun-Maid Growers of California, which is expanding its portfolio to provide more options for its target audience: "the balancer mom," says Sun-Maid...

Sun-Maid raisins ramps up for back-to-school season with refreshed snacks solutions

14-Aug-2020

By Mary Ellen Shoup

Faced with different shopper behavior throughout the pandemic, Sun-Maid has launched a marketing campaign aimed at moms navigating the new normal of the back-to-school season and who now must be prepared with snacks for their kids throughout the day,...