Ferrara Candy Co adds vitamins, unveils 'Funables' master brand for former Kellogg fruit snacks business
Ferrara Candy Company (part of Ferrero Group) has renamed the Kellogg's fruit snacks business (acquired in 2019) as 'Funables,' a master brand "meant to bring a sense of permissible fun to snacking for families." The snacks now come with added vitamins, new packaging and a licensing deal with Barbie designed to "empower girls and celebrate diversity." Picture credit: Ferrara Candy Company
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