Beyond Meat and A&W Canada first partnered in 2018 to introduce the Beyond Meat Burger to Canadian consumers. Last month, Beyond Meat launched its plant-based chicken tenders at 400 US restaurant locations, while rival Impossible Foods recently introduced its plant-based chicken nuggets alternative to the trade ahead of a launch in the fall.
“Beyond Meat Nuggets couldn’t come at a more perfect time,” said Deanna Jurgens, chief growth officer, Beyond Meat.
“We’ve doubled down on plant-based chicken this summer, just as consumer demand for chicken is skyrocketing. Following the success of our partnership on the Beyond Burger, we’re proud to be working with A&W Canada to debut Beyond Meat Nuggets in Canada.”
“Many Canadians are looking for plant-based options, but they don’t want to compromise on taste,” said Tom Newitt, VP of marketing at A&W Canada.
“We have been on a search for the best, most delicious plant-based nugget and are excited for our guests to try our new Beyond Meat Nuggets. We think nugget lovers will be very impressed!”
The Nuggets will be available as a six- or 10-piece order, as well as an option for the A&W Kids’ Pack.
