Quorn USA president: ‘We want to be the kings of [meat-free] chicken’

Quorn US president Judd Zusel: 'In the next 12 months you'll see our marketing investment increase almost threefold...' Image credit: Quorn USA

While investors and journalists are pretty excited about a new wave of startups growing food in fermentation tanks, it’s easy to forget that we’ve been eating a filamentous fungus grown in big metal vats (a.k.a. ‘mycoprotein’) since the 1980s, says the US president of Quorn, Judd Zusel, who says we’re going to be hearing a lot more from the original ‘alt protein’ brand later this year.