Beyond Meat launches Beyond Breakfast Sausage Links at Canadian retailers nationwide

By Mary Ellen Shoup contact

- Last updated on GMT

Photo Credit: Beyond Meat
Photo Credit: Beyond Meat

Related tags: Beyond meat

Beyond Meat is rolling out its Beyond Breakfast Sausage Links in Canadian grocery stores nationwide marking the plant-based brand's entry into the Canadian retail breakfast category.

Beyond Meat has been growing its retail presence with a US retail launch of its plant-based frozen chicken tenders earlier this week and expanded distribution of its Beyond Breakfast sausage products at US Walmart stores, after first debuting its Breakfast Sausage Links at US retailers in 2020.

The plant-based links -- which are made from pea and rice protein and contain 12g of protein per serving and 35% less sodium than the leading brand of pork sausage --  deliver the same texture and flavor as traditional breakfast sausage, according to the company.

Beyond Breakfast Sausage Links are available in packages of eight sausage links and merchandised in the fresh meat section next to traditional pork breakfast options, for an MSRP of CAD 7.99 per pack. 

Canada has seen a significant rise among flexitarians who are demanding more plant-based alternatives to meat and dairy products. According to Protein Industries Canada​ ​(PIC), in 2021, 9.84% of Canadians identify as flexitarian and 7.56% identified as vegetarians.

Yet, 47% of Canadian consumers surveyed by PIC said that they don't regularly buy plant-based protein products. 

Interested in meat, dairy, and seafood alternatives?

Checkout FoodNavigator-USA's FREE 'Disrupting the Meat and Dairy Case​' 3-part series:

Oct 13​​ (10am PT/1pm ET)​: Where next for meat alternatives? From plant-based burgers to fungi-fueled bacon -​ featuring Kroger, Atlast Food Co, Nature's Fynd, Nowadays, Oterra, and Roquette​

Oct 20​​(10am PT/1pm ET)​: Where next for dairy alternatives? From oatmilk to ‘real’ cheese (minus the cows)​​ - featuring Danone, NotCo, BioMilk, Change Foods, RSSL, and CP Kelco

Oct 27​​(10am PT/1pm ET)​: Where next for seafood alternatives? From tuna to shrimp​​ - featuring the Good Food Institute, Good Catch, Ocean Hugger, New Wave Foods, and Aqua Cultured Foods.

Find out more and REGISTER HERE.

Article image-Main

Related news

Related products

show more

Discover next level pea protein performance with ADM.

Discover next level pea protein performance with ADM.

ADM brings innovation to the table. | 22-Nov-2021 | Infographic

The flexitarian lifestyle continues to gain momentum, fueling growth for plant-based foods and beverages. Discover what’s driving consumer demand for plant-forward...

Plant-Based Dairy Alternative Beverages

Plant-Based Dairy Alternative Beverages

CP Kelco | 11-Nov-2021 | Technical / White Paper

The market has been evolving rapidly thanks to the variety of new plant protein bases available, ranging from almond, cashew and soy to oat, pea, coconut...

Unlock crave-worthy snacking success.

Unlock crave-worthy snacking success.

ADM | 21-Oct-2021 | Case Study

Today's consumers crave snacks that deliver it all - quality taste with positive nutrition and added health benefits. ADM is at the forefront of...

Forecast: The Future is Plant-Based

Forecast: The Future is Plant-Based

Nellson | 05-Oct-2021 | Technical / White Paper

Find out what’s driving today’s nutrition-focused consumers—and how you can stay ahead of what they will want next. How quickly and dramatically is the...

Related suppliers

Follow us


View more