‘We out-hustled, out-innovated, and out-maneuvered the competition…’ Vita Coco gears up for IPO

Mike Kirban: 'Most healthy hydration companies are small, private and just don’t have the scale to achieve their true potential...' Image credit: Vita Coco

The global beverage market is “controlled mainly by behemoths who generate most of their profits from products that are not necessarily healthy for people or the planet,” says coconut water maker Vita Coco, which says it is uniquely placed to tap into growing demand for healthier beverages as it gears up to go public.