Home Chef surpasses $1bn in annual retail sales
Founded in 2013 by Pat Vihtelic, Home Chef merged with Kroger in 2018, bringing its meal solution products to over 2,200 retail stores nationwide.
Meal kits experienced a surge in demand from consumers throughout the pandemic in 2020 and into 2021 with nearly half of consumers reporting having tried a meal kit in the past year, according to a nationwide survey of 30,544 adults aged 18 and over released by Piplsay.
As more consumers turn to mealtime shortcuts, ready-to-eat products, and heat-and-eat meal options, Home Chef said it is continually listening to feedback to expand its product selection in-store.
"We continue to strategically expand Home Chef offerings across our family of companies. Whether it's meal kits, or heat-and-eat and ready-to-cook solutions – which are available via subscription, in-store, pickup, or delivery – it's safe to say that Home Chef has mealtime covered," stated Dan De La Rosa, Kroger's group vice president of fresh merchandising.
"By offering time-saving meal solutions at Kroger Family of Stores, we're able to simplify the cooking process, provide a wide variety of options, and allow customers to enjoy a delicious homemade experience. We're excited to continue scaling the brand and creating new products that are accessible to customers nationwide," added Erik Jensen, president of Home Chef.
