Imperfect Foods earns B Corp Certification and sets new sustainability targets

By Mary Ellen Shoup

- Last updated on GMT

Photo Credit: Imperfect Foods
Photo Credit: Imperfect Foods

Related tags Imperfect Foods Food waste Sustainability

Online grocer Imperfect Foods is now a Certified B Corporation (B Corp), underscoring the brand's commitment to sustainability and transparency in the food supply chain.

To become a certified B Corp, companies must meet stringent social, environmental, and sustainability standards verified by the non-profit B Lab. There are currently more than 3,500 Certified B Corporations in more than 70 countries and spanning multiple industries. 

Since its founding in 2015 with the goal of eliminating 35% of food that goes to waste in the US, Imperfect Foods has rescued over 150 million pounds of food from farms and producers across the country that would have otherwise gone to waste. 

Over the past six years, Imperfect Foods has grown from sourcing "ugly"​ surplus product that doesn't meet conventional grocery store standards and delivering it directly to consumers to becoming a full-service online grocers offerings private label products with 25 millions boxes delivered to date. 

The company also registered triple-digit annual growth for the past five years. 

The company recently announced its plan to becoming a net-zero carbon operation by 2030​, ten years earlier than many other major retailers and CPG companies including Amazon, Giant Eagle, and Unilever.

By 2023, Imperfect Foods aims to reduce over 200 million pounds of food and package all of its items to recyclable, compostable, or reusable packaging. 

In 2020, Imperfect Foods reported that through its last-mile delivery, the company emitted 12,800 fewer tons of CO2 than trips to traditional grocery stores—the equivalent of taking 2,800 cars off the road for a year.

The company also purchased 7,921 tons of post-consumer recycled packaging, and saved 55,043,735 pounds of food from entering the waste stream.

"Recognition as a certified B Corp allows Imperfect Foods to continue their mission of reimagining grocery for a less wasteful food system, and affirms their role as a leader in the industry. We are looking forward to seeing Imperfect Foods' continued investment in our planet's future expand with this new achievement,"​ commented Lindsey Wilson, business development manager for B Lab US/Canada.

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