Dream Pops to enter candy aisle: 'There's no reason there shouldn't be a plant-based confectionery brand'

By Mary Ellen Shoup

11-Nov-2021 Last updated on 11-Nov-2021 at 19:33 GMT

Photo Credit: Dream Pops (Dream Pops)

Dream Pops will be expanding outside of frozen desserts and novelties and entering the shelf-stable confectionery category with a line of plant-based products to compete with the likes of Hershey, Mars, and Ferrero, says founder and CEO David Greenfeld.

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