The thaw-and-eat Smucker's Uncrustables brand has grown to approximately $500m in annual net sales growing by double digits each year over the past decade. With increased production capacity, the company expects to grow the Smucker's Uncrustables brand over the next five years to approximately $1bn in annual net sales.
The brand has expanded from its original peanut butter and jelly sandwich to new varieties including chocolate flavored hazelnut spread and wheat with reduced sugar SKUs as well as savory frozen products such as pepperoni, taco, and BBQ chicken bites.
"Our Smucker's Uncrustables brand continues to be one of the fastest growing in our portfolio and in the food sector more broadly," said Mark Smucker, president and CEO of The J.M. Smucker Co.
The facility is the third manufacturing location dedicated to the Smucker's Uncrustables brand along with the firm's current facilities in Scottsville, Kentucky and Longmont, Colorado.
Construction is expected to begin no later than January 2022 and will occur in three phases over multiple years, creating up to 750 jobs. Once completed, the Alabama facility will double the brand's current production capacity.