Brain food… not just for kids: Brainiac Kids becomes Brainiac Foods, expands into bars, nut butters

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"We've expanded our aperture to be for all the family, although all of our formats remain super kid-friendly and lunchbox friendly..." Image credit: Brainiac Foods

Brainiac Kids – the brainchild of Bay area-based start-up Ingenuity Brands - is rebranding as Brainiac Foods, with new products and packaging designed to reach a broader audience seeking out ‘brain food’: everyday foods with meaningful amounts of ingredients such as choline and DHA.