Fungi-fueled startup Odyssey taps into growing interest in mushroom extracts
Launched last year and now in around 700 stores, Odyssey organic mushroom elixirs and brews feature meaningful amounts of Lion's Mane, Cordyceps, Reishi, Chaga, and Turkey Tail extracted from mushroom fruiting bodies, combined with tea, coffee, or sparkling water, says founder Scott Frohman, who said sales have "exploded," buoyed by growing interest in adaptogens and immunity.
The beverages are billed as promoting energy, endurance, sleep, focus, immunity and mood.
