Alpha Foods: No finger wagging, just tasty plant-based foods
While most plant-based brands debut in the natural channel, Alpha Foods’ first three customers when it launched in 2017 were Walmart, Kroger, and Publix, which reflects its focus on mainstream flexitarian consumers who are turned off by "finger-wagging" or "judgment" when it comes to their food choices, said CMO Kierstin De West.
After achieving success with convenient prepared foods such as pot pies, tamales, burritos, nuggets and pizza, the brand has since expanded meal components, offering crumbles, strips, and patties made from non GMO soy and vital wheat gluten, said De West, who noted that retailers want to partner with brands that will help them better understand the plant-based category and consumer.