Brave Robot says report shows 72% emissions reduction compared to dairy

By Jim Cornall contact

- Last updated on GMT

Pic: Brave Robot
Pic: Brave Robot

Related tags: Brave Robot, animal free dairy, animal free, Ice cream, Perfect Day

Brave Robot, the animal-free dairy ice cream brand launched by The Urgent Company, has released research findings it said show a substantial reduction in consumption of natural resources when compared with ice cream made through conventional dairy production.

The company said if it replaced 50% of dairy ice cream consumed annually in the US, it would equate to taking 927,174 cars off the road in carbon emissions savings.

Brave Robot conducted an ISO-compliant, third-party-validated life-cycle assessment from WSP Global, Inc., which evaluated the environmental impact of its vanilla ice cream throughout the supply chain. Compared to ice cream made through conventional dairy production methods, Brave Robot, made with animal-free whey protein from Perfect Day, reduces greenhouse gas emissions by 72%, non-renewable energy use by 60%, and blue water consumption by 23%.

“It’s incredibly rewarding to quantify our impact potential as we continue to create delicious foods that don’t compromise on consumer experience and are also kinder to the planet than their traditional counterparts,”​ said Paul Kollesoff, founder and general manager at The Urgent Company.

“Our impact and business goals are inextricably linked, and this study quantifies for us what the success of Brave Robot means for the future of our planet.”

Brave Robot ($5.99/pint) is available nationwide in more than 5,000 retail locations, including Kroger, Shaw’s, and Stop & Shop, and at braverobot.co.

Related news

Related products

show more

Growing Up Bioactives

Growing Up Bioactives

Glanbia Nutritionals | 13-Sep-2022 | Business Advice

Parents are prioritizing their children’s health and wellness with 66% indicating they give their child nutritional supplements once a day*. Support their...

Opportunity Alert: Mobility Matters to your Consumers

Opportunity Alert: Mobility Matters to your Consumers

NZMP (Ingredients by Fonterra) | 16-Aug-2022 | Infographic

The World Health Organization says mobility is critical for healthy ageing, as it’s a core concern seniors face. With mobility’s significant impact on...

Consumers are ditching diets for intuitive eating.

Consumers are ditching diets for intuitive eating.

Fonterra | 02-Aug-2022 | Technical / White Paper

Interest in intuitive eating is reportedly gaining as much traction with consumers as the ketogenic diet. However, without similarly strict macronutrient...

Fonterra Keeps Your Ingredients Ahead of the Curve

Fonterra Keeps Your Ingredients Ahead of the Curve

Fonterra | 26-Jul-2022 | Technical / White Paper

With health and environmental concerns in mind, consumers’ commitment to purchasing organic products continues to grow. Whether your brand is starting...

Related suppliers

Follow us

Products

View more

Webinars