Brave Robot says report shows 72% emissions reduction compared to dairy

By Jim Cornall contact

- Last updated on GMT

Pic: Brave Robot
Pic: Brave Robot

Related tags: Brave Robot, animal free dairy, animal free, Ice cream, Perfect Day

Brave Robot, the animal-free dairy ice cream brand launched by The Urgent Company, has released research findings it said show a substantial reduction in consumption of natural resources when compared with ice cream made through conventional dairy production.

The company said if it replaced 50% of dairy ice cream consumed annually in the US, it would equate to taking 927,174 cars off the road in carbon emissions savings.

Brave Robot conducted an ISO-compliant, third-party-validated life-cycle assessment from WSP Global, Inc., which evaluated the environmental impact of its vanilla ice cream throughout the supply chain. Compared to ice cream made through conventional dairy production methods, Brave Robot, made with animal-free whey protein from Perfect Day, reduces greenhouse gas emissions by 72%, non-renewable energy use by 60%, and blue water consumption by 23%.

“It’s incredibly rewarding to quantify our impact potential as we continue to create delicious foods that don’t compromise on consumer experience and are also kinder to the planet than their traditional counterparts,”​ said Paul Kollesoff, founder and general manager at The Urgent Company.

“Our impact and business goals are inextricably linked, and this study quantifies for us what the success of Brave Robot means for the future of our planet.”

Brave Robot ($5.99/pint) is available nationwide in more than 5,000 retail locations, including Kroger, Shaw’s, and Stop & Shop, and at braverobot.co.

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