Five trends to watch in online grocery shopping
While the proportion of Americans who say they have purchased groceries online over the past 12 months has declined, slightly more consumers say they now do ‘most’ or ‘all or almost all’ of their grocery shopping online, according to Coresight Research’s fifth annual US online shopping survey.
In a survey of 2,091 US consumers conducted on March 24, 2022 (of which 54.3% had purchased groceries online in the 12 months preceding the survey), Coresight Research found:
- Amazon is the most-shopped online grocery retailer but does not capture full baskets, with those who have bought groceries online from Amazon more likely than the average shopper to have done almost none or a small amount of their grocery shopping online.
- The proportion of respondents who used Amazon Fresh, Amazon’s full-range regular truck delivery service, saw a decline in the latest survey period after growing for four consecutive years.
- The proportion of Amazon Prime members who buy groceries on Amazon is trending downward.
- Online grocery shoppers aged 18–44 are more likely to use rapid-delivery (two-hour and same-day) services than older consumers
- 48.2% of online grocery shoppers say they collect their orders —up 5.2 percentage points from last year and reversing a prior multiyear drift toward delivery, says Coresight Research: “We have seen a widescale adoption of grocery pickup services by retailers and consumers trying to circumvent transportation delays and higher delivery fees and surcharges.”
