Sweets & Snacks Expo 2022
Ferrero walks away with two awards at Sweets & Snacks Expo
The company won Most Innovative New Product Awards for its Nutella B-Ready and the Kinder Holiday Mix Countdown Calendar.
The annual Most Innovative New Product Awards, is sponsored by the National Confectioners Association (NCA), and highlights creative, innovative, and fun products new to the marketplace.
"Ferrero strives to add extraordinary innovations to our already strong lineup to excite consumers who have grown to love our brands," said Jim Klein, Chief Customer Officer, Ferrero U.S. "With continued growth happening across the category, we're humbled to be recognized by the National Confectioners Association and hear the extremely positive response from our retailers."
Nutella B-Ready won the top award in the Gourmet and Premium Snacks category for its individually wrapped snack bar with a crispy baked wafer filled with creamy hazelnut Nutella spread.
The Kinder Holiday Mix Countdown Calendar took the number one spot in the Seasonal category. This innovation is all about family bonding and counting down to the holidays together with 24 days of delicious Kinder treats. The calendar features a variety of six unique Kinder treats & graphics features a gingerbread house with a fun puzzle on the back, according to Ferrero.
"The innovations we're unveiling at this year's Sweets & Snacks Expo will excite and attract new consumers, as well as expand our power brands into new categories and consumption moments," said Klein. "Launching impactful innovations and building strong customer partnerships will continue to deliver category growth and drive our success in the US."
The winners at the confectionery and snack industry event were selected from more than 300 new product award entries across nine candy and snack categories, including chocolate; non-chocolate; sweet; salty; savoury; novelty; seasonal; gourmet/premium; and gum & mints.
Product submissions were rated on four weighted criteria: taste, packaging, innovation and go-to market feasibility.
