Lidl, which has a concentration of over 150 stores in the US northeast and southeast regions, is helping ease the financial strain inflation has had on consumers' daily cost of living.
While the rate of rising food prices slowed slightly in April, according to the Bureau of Labor Statistics (BLS) April Consumer Price Index (CPI), the cost of of food consumed at home was up +10.8% for the full year (ended April 2022) -- the highest 12-month increase seen in over 40 years, noted the BLS.
"As many families contend with rising prices due to inflation, we hope to ease their financial burden at the checkout counter by investing even more to lower our prices," said Lidl US president and CEO Michal Lagunionek. "This price-cutting drive is part of Lidl's ongoing commitment to offer the best value in every community we serve."
Lidl reduced prices for several of its private label products, pantry staples, and other key household products including: 100% orange juice (-$0.95 per item), classic roast ground coffee (-$0.99), couscous (-$0.70), Boneless Pork Chops (-$0.85), Black Angus Top Sirloin Steak (-$1.00), 100% apple juice (-$1.20) and Lidl Preferred Selection pound cake (-$1.24).
Price savings across the full list of items included in its summer cost savings campaign add up to more than $50, and will last from June 8, 2022 through August 2022, noted the retailer.