Tate & Lyle: ‘What consumers look at on the label in the US is calories, then sugar’
Tate & Lyle has been ramping up production of allulose syrup to meet growing demand, with additional capacity for crystalline allulose to come online next year, said Abigail Storms, global head of sweeteners: “Allulose has really opened up sugar reduction in categories such as ice cream, gummies, yogurts and dressings.”
While allulose comes with a premium price tag, said Storms, “The price we are selling it today is significantly below the price we were selling at two years ago, and our intention is to make it even more accessible to the mainstream as we expand.”
She added: “What consumers look at on the label in the US is calories, then sugar.”
Asked about keto trends, she said: “I think very few people adhere to a very strict keto diet. I think it's gone from the very hardcore days to being something that consumers dip in and out of, or are using as a way to make healthier choices and have less sugar in the household.”