New president of Bimbo Canada known for her disruptive thinking, pursuit of excellence and consumer-centric focus

Royer has more than 20 years of experience at Bimbo Canada, building a reputation as a transformational leader dedicated to building a diverse workplace that promotes equity and belonging. “Marie-Eve is a visionary leader with an outstanding track record leading large, complex projects through periods of change and transformation,” said Mark Bendix, executive VP of parent company Grupo Bimbo, the world’s largest bakery manufacturer. “She is known and respected throughout our organisation for her disruptive thinking, her relentless pursuit of excellence and her laser focus on consumer needs. “This, combined with her deep understanding of our business gained through her decades-long tenure, makes her the ideal person to lead Bimbo Canada into the future.” Royer began her career with Maple Leaf Foods, inducted in its Leadership Trainee Programme, and moved to Bimbo when it acquired the Canada Bread business from Maple Leaf in 2014. During her tenure with Bimbo, she has held leadership roles in marketing, sales and foodservice in Canada and the UK. Her most recent role was senior VP of Business Transformation, tasked with aligning the company’s commercial sales and supply chain functions. Next chapter “It is an honour to lead the talented team at Bimbo Canada whom I’ve had the privilege to work alongside for so many years,” said Royer. “We have been a part of Canadian’s meals for more than 100 years. Our products – sold under well-loved brands like Dempster’s, Villaggio, Vachon and Takis – are enjoyed across the country. This is something I take enormous pride in. “In my new capacity, I look forward to leading this great organisation through its next chapter building on our history, accelerating our transformation journey and fostering a culture of collaboration as we fulfil our purpose to nourish a better world.” Royer also sits on the board of the Grocery Foundation, a nonprofit that works to feed hungry children during the school year. Proper nutrition helps kids focus, participate in class and learn what they’re taught. However, in Canada, 1 in 3 may be going to school hungry. Currently it’s estimated that over 2 million Canadian children are living without guaranteed access to nutritious school meals.

New president of Bimbo Canada known for her disruptive thinking, pursuit of excellence and consumer-centric focus

Marie-Eve Royer is succeeding Joseph McCarthy, who has assumed a newly created role at Bimbo Bakeries USA (BBU) after five years leading Bimbo Canada.

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