Launched in April this year, Sincerely Health's platform, which allows consumers to track their activities, log vitals and medication routine and more, is available in 16 grocery apps, including Albertsons, Safeway, Acme, Jewel-Osco, Shaw’s, Tom Thumb and Vons. The app was created with input from healthcare providers and insurance companies and rewards consumers for improving wellness in their life.
The Sincerely Health app will incentivize healthy eating by awarding healthy points to consumers for setting nutrition goals and committing to healthier eating habits like cutting back on fried foods and sweets and cooking at home more. Sincerely Health also provides food recommendations, recipes and articles to help address dietary concerns.
“With the launch of this feature, we are offering real-time nutritional information, both at an item and basket level, making it easy for our customers to make better food choices. As one of the largest food and drug retailers in the U.S. with 24 grocery banners serving local communities, we are committed to improving lives by making wellness solutions more accessible to customers,” stated Omer Gajial, chief digital officer and EVP of health at Albertsons in a press release.
The new nutrition functionality will also go towards furthering Albertson's commitment to the White House Conference on Hunger, Nutrition and Health, where it has pledged to share more than 50m evidence-based nutrition recommendations to customers by 2024 and will launch six health campaigns by 2025 to raise awareness of the MyPlate dietary guidance.
“At the USDA Food and Nutrition Service, we are working alongside our incredible MyPlate National Strategic Partners to meet the goals of the White House Conference on Hunger, Nutrition and Health and to advance nutrition security. We cannot do this important work alone, but together we can make progress that will change lives and ensure a healthier, more prosperous future for everyone in this country,” said Caree Jackson Cotwright, director of nutrition security and health equity for USDA food and nutrition service.