‘In today’s market, the price of food is decisive’: Plant-based’s quest to achieve price parity with meat

Plant-based meat aims to achieve price parity with meat. Image Source: MTStock Studio/Getty Images (Getty Images)

Despite some progress being made, price parity between meat and plant-based meat products has still not been achieved everywhere. Price remains a key consumer concern when it comes to plant-based meat. But why do plant-based meat producers struggle to lower their prices?