Brightland CEO on building an olive-oil brand ‘brick by brick’ to expand into Whole Foods

Who says no to distribution at Whole Foods? Brightland shares its strategy behind its launch into the natural foods retailer after declining two previous offers, as the company seeks to differentiate itself from the olive oil category with a modern design and premium positioning, brand CEO Aishwarya Iyer told FoodNavigator-USA during a Startup Spotlight interview.